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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market show in Las Vegas luxury jets are enticing purchasers with their sleek silhouettes, plush cabins - and significantly, their usage of alternative fuels.
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Fuel producers and jetmakers are keen to [display](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) novel kinds of aviation fuel deemed less hazardous to the climate, from utilized cooking oil to the [noticeably](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) less attractive meat waste.
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Business jet operators, like airline companies, have actually acquiesced ecological pressure on air travel and committed to [halving carbon](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) emissions by 2050 [compared](https://pitchbook.com/profiles/company/51278-86) to 2005.
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Their hope is that adopting sustainable fuel to suppress emissions could make service jets more appealing to ecologically mindful buyers - particularly corporations facing concerns over sustainability from investors or [green project](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) groups.
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The schedule of less [contaminating private](https://www.crunchbase.com/organization/mission-newenergy) jets could likewise spare the rich and well-known the negative publicity experienced by [Britain's Prince](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) Harry and his better half Meghan over a recent personal jet journey to southern France.
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Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 [airplane](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) on [display screen](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) are [expected](https://pitchbook.com/profiles/company/51278-86) to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions globally, however can release, usually, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has his occasional usage of [private jets](https://pitchbook.com/profiles/company/51278-86) to guarantee his family's safety, and has actually stated that on the uncommon occasions he does not fly commercially he offsets his [emissions](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html).
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But planemakers say incidents such as the furore over his schedule have added fresh difficulties for an industry already making every effort to validate its contribution to cutting business [expenses](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048).
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"Incidents of flight shaming involving making use of private jets are regrettable when you consider that our market has actually delivered fuel effectiveness enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel use will help the [industry](https://www.businessnews.com.au/Company/Mission-NewEnergy) make inroads with corporations and [wealthy purchasers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048). According to market data, billionaires just have a 19% organization jet ownership rate.
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But even an image transformation - with [jets sporting](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) stickers like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out planes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some experts stay hesitant that biojetfuels, typically blended 50-50 with kerosene, will make a significant impact on public understandings about luxury travel.
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"No quantity of [Jatropha](https://pitchbook.com/profiles/company/51278-86) or Brazil-nut fuel can make company jets look eco-friendly," said air travel expert Richard Aboulafia.
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Demand from service jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its California plant, might broaden production as much as 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from [consumers](https://www.bloomberg.com/profile/company/MNELF:US) who desire to purchase carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet usage study his [company](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) just recently finished for a Fortune 500 business.
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"At the end of the day, I think that rate, expense per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I believe individuals are ending up being more conscious of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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