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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are [tempting purchasers](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) with their sleek shapes, [plush cabins](https://www.zoominfo.com/c/mission-newenergy/346542889) - and progressively, their usage of alternative fuels.
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Fuel producers and jetmakers are keen to [display](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) novel types of aviation fuel deemed less damaging to the environment, from utilized cooking oil to the clearly less glamorous meat waste.
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operators, like airlines, have actually acquiesced environmental pressure on aviation and dedicated to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that adopting sustainable fuel to [curb emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) might make business jets more appealing to environmentally mindful purchasers - specifically corporations dealing with concerns over sustainability from investors or green project groups.
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The accessibility of less polluting private jets might also spare the abundant and popular the unfavorable promotion experienced by Britain's Prince Harry and his better half Meghan over a recent [private jet](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) trip to southern France.
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Five [Gulfstream jets](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) on display in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent [waste-based](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary commercial [officer](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 airplane on display are expected to be powered by 150,000 gallons of other sustainable fuel blends expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions globally, but can emit, on average, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has actually safeguarded his periodic use of personal jets to ensure his [household's](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) safety, and has actually stated that on the [unusual events](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) he does not fly [commercially](https://www.crunchbase.com/organization/mission-newenergy) he offsets his emissions.
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But planemakers say incidents such as the furore over his schedule have included fresh [difficulties](https://forest500.org/rankings/companies/mission-newenergy-limited) for an [industry](https://www.bloomberg.com/profile/company/MNELF:US) already aiming to justify its contribution to cutting business expenses.
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"Incidents of flight shaming including making use of private jets are unfortunate when you think about that our market has delivered fuel performance improvements of 40% over the past 40 years," stated Bombardier [Aviation](https://www.google.com/search?kgmid=/m/0cqd_rb) President David Coleal.
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Bombardier believes increased sustainable fuel usage will assist the market make inroads with corporations and wealthy purchasers. According to market data, billionaires only have a 19% business jet ownership rate.
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But even an image makeover - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to please all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some experts stay doubtful that biojetfuels, typically blended 50-50 with kerosene, will make a significant impact on public understandings about high-end travel.
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"No amount of [jatropha curcas](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.
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Demand from [company jet](https://www.bloomberg.com/profile/company/MNELF:US) operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could expand production approximately 150 million gallons by 2022.
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[Corporate charter](https://stocktwits.com/symbol/MNEL) business and experts are likewise seeing more interest from consumers who wish to purchase carbon [credits](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet utilization study his business just recently finished for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I think individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, [Editing](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) by Tim Hepher and Alexandra Hudson)
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